Motorola Mobility
S-11 Flex HD
Motorola has been a leader in the Bluetooth field since the early 90s. They’re behind industry-leading concepts, including this low-energy Bluetooth, waterproof headset for runners. I worked on several of the programs around this product’s launch and overall awareness campaigns, designed to educate consumers and sales teams on the benefits of Bluetooth technology. The S11-Flex HD program included above- and below-line components. Taking lead from our Brand team I managed print production and logistics for holiday programming and the overall design for use by channel partners.
Project: Motorola S-11 Flex HD
Client: Motorola Mobility
Project: Channel partner marketing and retail support
Partners: Verizon, Sprint, ATT, Best Buy, Lifetime Fitness, HHGregg