Motorola Mobility

S-11 Flex HD

Motorola has been a leader in the Bluetooth field since the early 90s. They’re behind industry-leading concepts, including this low-energy Bluetooth, waterproof headset for runners. I worked on several of the programs around this product’s launch and overall awareness campaigns, designed to educate consumers and sales teams on the benefits of Bluetooth technology. The S11-Flex HD program included above- and below-line components. Taking lead from our Brand team I managed print production and logistics for holiday programming and the overall design for use by channel partners.


Project: Motorola S-11 Flex HD

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Client: Motorola Mobility

Project: Channel partner marketing and retail support

Partners: Verizon, Sprint, ATT, Best Buy, Lifetime Fitness, HHGregg