Motorola Mobility

Motorola Retail Channels

The Channel Marketing team was dealing with several agencies for creative materials, and this created a diluted visual language that left consumers confused. With one of the world’s first smartwatches coming online and a series of Bluetooth products following close behind, the need to have cohesive and deliberate visual materials was paramount.

What started as a three-month project turned into one of the most educational experiences of my career. I conducted a product-to-product audit and developed a more brand-focused direction for each program. We successfully redesigned CRM, retail kitting, training materials, on-premise experiential materials, seeding, and retail programming.