Millissime, Ltd

Digital / Print

I spent several years working with Millissime, Ltd to produce invite, event, above line and digital campaign creative within the premium wine/champagne catagory. During my tenure their partner brand jumped in rank from 8th to 3rd best-selling brand worldwide. Millissime managed a 3-year, multi-million dollar consumer and press campaign looking to increase appreciation for Cru Beaujolais and European olive oil in the US. Working with C3 Agency, I created event launch toolkits that ensured visibility and retail awareness all within a cohesive visual language that spoke to brands expansion to a more youthful market. During the the first 6 months of the campaign, Beaujolais sales increased 17% in New York City and 24.3% in Chicago.