Cardenas Marketing Network

Retail and Experiential

Hispanic consumers play a significant role for the continued growth of alcoholic beverage brands. CMN creates integrated marketing programs that leverage digital, social and mobile technologies—while also incorporating cultural passions such as sports and music—to connect spirits brands directly with consumers. Initially, I was asked to research pan-Hispanic acculturated market in the midwest, and present three concepts that would speak directly to this audience. The project turned into a one year program with quarterly deliverables that spanned spirits to auto, and on-premise to national tours.